🛡️ How Dual Pricing Protects Your Profit
Card payments are convenient, but they come at a cost. Processing fees quietly chip away at margins on every transaction, especially for high-volume retailers.
Dual pricing gives you control back.
With SuperSonic, you can offer both cash and card payments while protecting your profit and keeping pricing transparent for customers.
What Is Dual Pricing?
Dual pricing displays two prices for the same item:
- A lower cash price
- A card price that reflects processing fees
Customers choose how they want to pay. Your business no longer absorbs card costs by default.
How Dual Pricing Works With SuperSonic
SuperSonic makes dual pricing seamless at checkout.
- Scan the item
The cashier scans the product as usual. No extra steps. - Two prices appear automatically
The POS instantly displays both the cash and card price—clearly and compliantly. - Customer selects payment method
Cash selected: your business avoids card fees and keeps more of the sale
Card selected: the transaction is processed instantly with no friction
Checkout stays fast, simple, and familiar.
Why It Matters for Your Bottom Line
Instead of raising prices across the board, dual pricing gives customers a choice while protecting your margins.
Key benefits:
- Reduced card processing costs
- Better margin control on low-margin items
- Transparent pricing that customers understand
- No slowdown at the register
Built for High-Volume Retail
SuperSonic’s dual pricing is designed for real-world retail environments:
- No complex setup
- No staff retraining
- No awkward checkout conversations
Everything happens automatically at the POS.
Protect Profit Without Compromising Speed
Card fees are unavoidable. Absorbing them doesn’t have to be.
Dual pricing with SuperSonic helps you protect margins on every transaction, without sacrificing speed, transparency, or customer experience.
📽️ Watch how dual pricing works with SuperSonic POS!
💸See Where You’re Losing Money at Checkout.
Uncommitted shoppers and rising payment costs make small inefficiencies expensive. Schedule a short call to review your current POS setup and where you may be losing margin.
The Fast Lane Highlights
Here’s what’s new in the industry. 👇
☕ Dutch Bros leans into breakfast to reignite traffic. After aggressive expansion in 2025, foot-traffic data from Placer.ai shows Dutch Bros entering a maturity phase, with underperformance in the morning daypart (32.6% of visits before 11 a.m. vs. 43.1% category average) and food representing just ~2% of sales. The brand is responding by rolling out hot breakfast items, reaching ~160 stores by late 2025 and expanding fleetwide in 2026, a move that coincided with its strongest same-store visit performance of the year in November. In contrast, Starbucks has closed 12% of its New York City locations and dozens more across major metros, while signaling a 2026 strategy focused on selective openings and remodels with refreshed, experience-led designs.
💳 The global payments market is accelerating toward a $16.7T by 2034. Valued at $4.2T in 2024, the payments market is projected to grow at a 14.7% CAGR through 2034, driven by the rapid expansion of digital wallets, account-to-account payments, real-time rails, and embedded finance. Digital payments already dominate e-commerce and are gaining share in physical retail, with wallets expected to power the majority of online and nearly half of POS transactions by 2027. While demand is fueled by convenience, speed, and financial inclusion, providers face mounting complexity from regulation, security requirements, and interoperability, making scale, trust, and platform integration key competitive differentiators.
🛍️ Holiday retail sales rose 3.9%. Mastercard SpendingPulse data shows U.S. retail sales (ex-auto) grew 3.9% year over year from Nov. 1 to Dec. 21, led by strong e-commerce growth (+7.4%) alongside modest in-store gains (+2.9%), reinforcing omnichannel shopping behavior. Apparel (+7.8%) and restaurants (+5.2%) stood out as consumers balanced deal-hunting with experiential purchases, while dining out remained a core holiday ritual. Early shopping, promotion-driven behavior, and increasing AI adoption in retail helped shoppers maximize convenience and value, setting expectations for even more seamless, tech-enabled commerce going into 2026.
Stay tuned for more news!
Take Control of Card Fees at Checkout
Walk through how SuperSonic automatically shows cash and card prices, keeps checkout fast, and helps you keep more of every sale.
👉 Book a Call
