Change every price without touching a label
Paper tags slow your team down and create pricing gaps between the shelf and the register.
SuperSonic Electronic Shelf Labels replace paper tags with digital price tags that update automatically from your back office, keeping every shelf aligned with your live POS data.
Electronic shelf labels: pricing that moves at system speed
SuperSonic Electronic Shelf Labels replace paper tags with digital e-ink shelf-edge displays that connect directly to SuperSonic Cloud. When you update pricing, launch a promotion, or adjust margins, changes push wirelessly to the shelf edge across your store.
No reprints. No aisle walks. No mismatched pricing.
Paper pricing creates friction.
Price updates should take seconds. Instead, they often take hours.
Reprinting paper tags pulls employees off the floor. Missed updates create discrepancies. Customers notice when shelf pricing does not match the register.
Electronic shelf labels eliminate that disconnect by automating shelf pricing from the same system that manages your live retail data. Instead of relying on manual relabeling, your store can update digital shelf labels automatically as pricing changes inside SuperSonic.
This is automated shelf pricing built for retail execution, not another disconnected process to manage.
Pricing changes happen instantly across your store
With ESL, pricing updates flow from SuperSonic POS Cloud directly to every connected label.
- Promotions activate automatically at scheduled times.
- Sale pricing reverts without manual intervention.
- Multi-store pricing updates deploy from one dashboard.
Price accuracy builds customer trust
When shelf pricing and register pricing conflict, the customer experience suffers.
ESL ensures that shelf pricing always reflects the live system price. There are no outdated tags and no override conversations at checkout.
Consistency reinforces credibility. Accuracy protects margin.
Designed for high-volume, high-SKU retail
Electronic Shelf Labels deliver the greatest impact in environments where pricing changes frequently.
The more often you update pricing, the greater the return.
Connected to SuperSonic Cloud from day one
Electronic Shelf Labels operate inside the SuperSonic ecosystem. Pricing logic, promotions, and inventory data flow directly from SuperSonic Cloud to each label.
You manage pricing from your back office or remotely. Execution happens automatically at the shelf.
One system governs your register and your aisles.
FAQs
Electronic shelf labels are digital shelf-edge displays that replace paper price tags. They connect to a retail system so pricing, promotions, and product information can be updated automatically without manually replacing paper labels.
The cost of electronic shelf labels depends on store size, label count, deployment scope, and the complexity of the pricing environment. Most retailers evaluate ESL based on labor savings, pricing accuracy, and the operational value of centralized control.
Digital price tags connect to your retail pricing system and update wirelessly when prices, promotions, or product details change. Instead of printing and replacing paper tags, the updated information is pushed directly to each display.
Yes. Electronic shelf labels can be especially useful in convenience stores where promotions change often, shelf space is limited, and pricing accuracy matters at high transaction volume.
Ready to eliminate paper labels?
See how SuperSonic POS Electronic Shelf Labels reduce labor, eliminate pricing discrepancies, and give you centralized control over every shelf in every store.